Title: Visual Media
Course: Question Banks

Q: The image of a kitten on a plain white background is an example of the principle of:
- on brand
- uniform
- influence
- clarity
A: clarity

Q: Our visual standards are based on the seven principles of business communications, which are clarity, consistency, relevance, conciseness, objectivity, completeness and consideration of audience knowledge. The standard for evaluating the effective use of visual media that’s not explicitly called out in those seven principles is:
- on brand
- clarity
- adoption
- persuasive
A: persuasive

Q: A communicator wants to take every opportunity to communicate a company’s mission and promise to its customers by using company colors and thoughtful image choices. This visual media standard is:
- uniform
- clarity
- definition
- on brand
A: on brand

Q: Contrast is a visual principle that is identifiable by
- A visual aid presenting two different points of view
- Making the picture lighter so that people can see it in your presentation
- The main image blends in with the background
- One element of a visual standing out against the rest.
A: One element of a visual standing out against the rest.

Q: Graphic artists use this principle to show that objects in a visual have a connection with one another.
- contrast
- color
- composition
- alignment
A: alignment

Q: Fonts are a part of our visual communication as well as our written communication, and if choosing more than one you should confirm that they are:
- Pretty and loopy, to convey elegance
- Smaller, so you can include more information
- Evenly spaced
- Easy to read and complementary to one another
A: Easy to read and complementary to one another

Q: Making sure your images are all consistent and uniform allows you to
- Distract the reader because the images are too perfect.
- Fit them all on the page.
- Create a sense of company reliability
- “Break pattern” to really draw attention to a specific area
A: “Break pattern” to really draw attention to a specific area

Q: Use of color in persuasive image will
- Encourage a reader to decide against the point of your message
- Draw attention to a particular section of the photo
- Emphasize a feeling or belief
- Allow you to associate the emotion of the image with your brand
A: Allow you to associate the emotion of the image with your brand

Q: Using a clean and simple image to help communicate your idea
- Keeps the page from being too busy and difficult to read
- Aligns with your brand message
- Helps convey a singular idea and creates impact
A: Helps convey a singular idea and creates impact

Q: If you’re preparing material for a speech, it’s best to
- Use lots of text on the slides so the audience can read along
- Use no text so that the speaker doesn’t have anything helping him communicate his message
- Use text only when the image is small or very simple
- Use text only when there’s a strong, powerful idea involved
A: Use text only when there’s a strong, powerful idea involved

Q: If you’re communicating a complicated idea or process
- Write it out carefully with bullet points, rather than trying to add a visual
- Avoid using a visual in a speech, because it will detract from the spoken word
- Use text for difficult topics that are easily forgettable
- A diagram or picture may help communicate the process more easily than trying to write it out
A: A diagram or picture may help communicate the process more easily than trying to write it out

Q: A mnemonic is best supported
- By a visual, because a mnemonic is a complex process
- By both the written word and visual aids, because the more images you use, the more likely the reader is engaged with your communication
- By the spoken word since mnemonics tend to have rhyming patterns and only need repetition
- By the written word, considering that mnemonics use text to create a memorable word or phrase
A: By the written word, considering that mnemonics use text to create a memorable word or phrase

Q: It’s considered “fair use” if a piece of visual media is obtained from another source and used for
- marketing materials
- a company’s year-end annual reporting
- news reporting or teaching
A: news reporting or teaching

Q: Visual media that is purchased with a one-time payment and includes no additional payments for copies sold or time used is referred to as being
- creative commons
- fair use
- royalty free
A: royalty free

Q: A license that allows creators of visual media to express which rights they want to reserve and which they wave is referred to by the name of the non-profit which grants them, and that is
- Fair Use
- Royalty Free
- Creative Commons
A: Creative Commons

Q: If a communicator needs to show the pieces that make up a whole, he or she can use a:
- comparative graph
- venn Diagram
- composition graph
A: composition graph

Q: When trying to show a two groups and their properties, and a place where those properties intersect, you might choose a
- bar graph
- table
- venn diagram
A: venn diagram

Q: A visual that gives a lot of information on a particular subject is called a(n)
- Gantt chart
- Line graph
- Infographic
A: Infographic

Q: If I’m managing a project for my team and want to keep track of all the different moving pieces, the chart that might best suit me is
- A stacked bar graph
- An organizational chart
- A Gantt chart
A: A Gantt chart

Q: A Venn diagram is used to
- Keep track of all the moving pieces of a project
- Show hierarchy in an organization
- Compare the qualities of two or more different ideas
A: Compare the qualities of two or more different ideas

Q: A line graph is used to
- Show the pieces of a whole
- Show the comparison between categories
- Show the trend in numerical data over time
A: Show the trend in numerical data over time

Q: Managing a lot of data in a composition chart, you choose to group the types of data to have fewer “slices of pie.” This increases the chart’s”
- Relevancy and being on brand
- Persuasiveness
- Clarity
A: Clarity

Q: When choosing colors for your graph, you should
- Use colors that are different from your company brand
- Make the colors all different shades of the same primary color
- Use a contrasting color to call out a piece of the chart that you want your audience to notice
A: Use a contrasting color to call out a piece of the chart that you want your audience to notice

Q: A communicator can use the colors of her company’s brand
- But will not be able to provide any contrast or highlights
- And can use a competitor’s brand colors when showing contrasting information
- And still provide shading and contrast where needed
A: And still provide shading and contrast where needed

Q: Information like the sample size of a survey or source information
- Should not be included in a caption
- Should be included in the visual media itself
- Can be included in a caption
A: Can be included in a caption

Q: “Revenues are decreasing” is an example of
- A passive chart title
- An interpretation of chart data
- An active chart title
A: An active chart title

Q: Renee is creating a chart showing an increase in traffic to her company’s marketing site. Which of the following is the best title for her chart showing this increase?
- More people are visiting our marketing site
- Marketing Site Traffic
- Increase in Marketing Site Traffic
A: Increase in Marketing Site Traffic

Q: Videos increase your message’s accessibility because it:
- allows you to have a personal conversation with the CEO
- entertains the audience before they read the written message
- “humanizes” a company and its mission by showing employees at work
A: “humanizes” a company and its mission by showing employees at work

Q: If the speaker is visibly uncomfortable and doesn’t speak effectively:
- video is a good choice for this communication
- video is a good choice but it will require a lot of b-roll
- video may not be a good choice for this communication
A: video may not be a good choice for this communication

Q: Once you’ve decided to make a video to communicate your message, your first step is to
- Write a script for the video
- Pick out the people who will be in the video
- Interview subject matter experts and stakeholders to determine what the message should be
A: Interview subject matter experts and stakeholders to determine what the message should be

Q: There are many items you need to make a video, but the three most important ones to make a quality product are:
- Tripod, camera, and a dolly
- Makeup, a set, and a boom mic
- Microphones, camera, and tripod
A: Microphones, camera, and tripod

Q: If you’re interviewing your subject, you want to get answers on video the first time around because
- They might forget the answers to the questions, or not give the same answer a second time.
- They might be uncomfortable on video and not let you ask the questions again.
- The answers will be fresh and the speaker animated—you know what people sound like when they’ve told a story again and again, it just doesn’t pop!
A: The answers will be fresh and the speaker animated—you know what people sound like when they’ve told a story again and again, it just doesn’t pop!

Q: Ming is a manager at a home improvement store and is sending an email to his employees about a new procedure to request time off. The email has an instructional video to describe the procedure that has closed captions making it more accessible. How does including closed captions make this video available to the widest audience possible?
- If someone does not have access to internet they can still watch the video. Incorrect. Since Tomas is sending this video through email the audience must use internet. If Tomas distributed the video
- If someone cannot see well they have the option of listening or reading the transcript.
- If someone can read along they will pay attention for longer.
- If someone is unable to watch the video with the sound on they can still read along to understand the video.
A: If someone is unable to watch the video with the sound on they can still read along to understand the video.

Q: Tomas is a floor manager at a sandwich shop. Tomas wants to redesign the menu because many customers are not aware of the special lunch combinations that the store offers. He redesigns the menu to use different fonts and underlining distinguish their combination options instead of just using color. How would this redesign make the menu available to the widest audience possible?
- People who might review the restaurant for Yelp can take better pictures of the menu.
- It will increase sales of all menu items.
- It will decrease the need for marketing on social media.
- People with or without color blindness will be able to read the menu more easily.
A: People with or without color blindness will be able to read the menu more easily.

Q: Amiel is a regional manager who will be giving a presentation on current employee training programs and retention rates. She has made an infographic image to showcase how efficient the onboarding process she implemented has been for her region. Amiel makes sure that there is a text description of what the image is showcasing. How would including alternative text (alt-text) make this infographic available to the widest audience possible?
- If someone cannot see well they have the option reading the alt-text.
- If there is alt-text Amiel will not get in trouble with the human resources department.
- If there are images the audience will be more interested in the presentation and ask less detail oriented questions later.
- If someone needs to download the presentation and the image does not appear they will still know what the image was describing.
A: If someone needs to download the presentation and the image does not appear they will still know what the image was describing.

Q: When using an image in a communication, a communicator can make it more accessible to sight and hearing disabled audience members by
- Making sure it looks good in black and white
- Images aren’t necessary for sight impaired audience members
- Captioning it with detailed “alt text”
A: Captioning it with detailed “alt text”

Q: Screen readers will
- Interpret graphs and charts for the sight impaired
- Read the numerical data points on a graph even when they’re not listed there
- Do a better job reading tables than they will charts and graphs
A: Do a better job reading tables than they will charts and graphs

Q: When watching a video, hearing impaired audience members can benefit from
- Tables instead of charts
- High contrast images
- Video captioning and transcripts
A: Video captioning and transcripts

Q: A company uses charts and graphs well in their annual report when
- They illustrate a bunch of numbers in their graphs
- They are small and complicated
- They are on brand
A: They are on brand

Q: What is one benefit of a company’s choice to use a website to distribute their annual report instead of using a PDF (or another static document)?
- Websites allow for the use of higher quality images
- Websites allow for charts and graphs, which can be updated easily with new information
- Websites allow for the use of video
A: Websites allow for the use of video

Q: If a company is talking about the future and how its products will nourish generations of users, then the images it chooses for its report should
- Use eye-catching frames to draw the reader’s eye
- Show children to convey the idea that the company is concerned with the future
- Support that mission statement
A: Support that mission statement

Q: Which of the following statements are true about text and visuals?
- When one supports the other, the message is very clear.
- You should have text or a visual, but not both.
- They can work together or stand alone. If the visual tells the whole story, you don’t need text.
A: They can work together or stand alone. If the visual tells the whole story, you don’t need text.

Q: Maria is preparing for a presentation she will be delivering to her fellow store managers at a district meeting. She’s decided to use a PowerPoint in order to keep herself on track. Which of the following is the best piece of advice for her to keep in mind?
- She should include a few lengthy quotes for her audience to read in silence to prompt them to contemplate her points.
- She shouldn’t include any words in her presentation as written words will distract from what she’s saying.
- She should use just enough words on her slides to remind her what her next topic is.
A: She should use just enough words on her slides to remind her what her next topic is.

Q: Marco is preparing a presentation for a meeting with representatives from a potential business partner. He wants to convince them to partner with his company over anyone else. Which is the best strategy for him as he prepares visual aids for his presentation?
- Include images of happy people, representing the customers his company has helped.
- Include data showing how his company has helped customers with no photographs, which could be distracting.
- Include images of happy people alongside data showing how his company has impacted customers.
A: Include images of happy people alongside data showing how his company has impacted customers.

Q: Your colleague, Chichi, has asked you to develop a visual aid to include in a proposal she’s working on for a new project. You developed a chart that she isn’t quite happy with. How should you respond to Chichi’s feedback?
- Ask Chichi what she thinks you should do differently.
- Make changes and ask Chichi what she thinks once you’re done.
- Ask directed questions to get a better understanding of what Chichi wants the chart to show.
A: Ask directed questions to get a better understanding of what Chichi wants the chart to show.

Q: Gabu tweeted an image from the company’s Twitter that he thought would get a lot of traffic. However, while some people have liked and retweeted the image, it didn’t get the amount of traffic he wanted. Which of the following should Gabu do?
- Delete the tweet and try reposting the image at a different time of day.
- Take a screenshot of the tweet, then send out a survey to his co-workers to see how many of them like the image.
- Compare the image against his company’s visual media standards to see what he could improve with his next tweet.
A: Compare the image against his company’s visual media standards to see what he could improve with his next tweet.

Q: Nacoma has created a series of icons for use on the company’s website. However, her boss, Jun-young, has given her a lot of feedback and recommendations to revise the icons. What should Nacoma do?
- Only take the advice she likes into account when making her revisions.
- Explain to Jun-young why her icons don’t need revisions.
- Ask Jun-young clarifying questions, then revise her icons accordingly.
A: Ask Jun-young clarifying questions, then revise her icons accordingly.

Q: Michelle is measuring customer engagement with the last email campaign at her company. Which of the following actions will tell her if people understood the message?
- Measuring time spent on pages linked in the email
- Counting the number of emails opened
- Distributing a survey to customers
A: Distributing a survey to customers

Q: As part of the process to evaluate the effectiveness of a message, your boss has asked you to measure the amount of time people have spent on a new page on your company’s website. Which question will doing this answer?
- Did the audience receive the message sent?
- Did the audience understand the message?
- Did the audience consume any of the message?
A: Did the audience consume any of the message?

Q: As part of the process to evaluate the effectiveness of a message, your boss has asked you to measure the amount of people who opened up a particular email. Which question will doing this answer?
- Did the audience consume any of the message?
- Did the audience understand the message?
- Did the audience receive the message sent?
A: Did the audience receive the message sent?

Q: As part of the process to evaluate the effectiveness of a particular email, you should answer three questions:

1. Did the audience receive the message sent?
2. Did the audience consume any of the message?
3. Did the audience understand the message?

Which of the following actions will answer the question “Did the audience consume any of the message?”
- Measuring how many people opened the email
- Sending a survey to ask customers about the effectiveness of the email
- Measuring how many people clicked through a link in the email
A: Measuring how many people clicked through a link in the email

Q: As part of the process to evaluate the effectiveness of a particular email, you should answer three questions:

1. Did the audience receive the message sent?
2. Did the audience consume any of the message?
3. Did the audience understand the message?

Which of the following actions will answer the question “Did the audience understand the message?”
- Measuring how many people clicked through a link in the email
- Measuring how many people opened the email
- Sending a survey to ask customers about the effectiveness of the email
A: Sending a survey to ask customers about the effectiveness of the email