Title: Social Media
Course: Question Banks

Q: Facebook has several advantages and disadvantages. Its number one advantage is ________.
- The ability to directly talk with customers.
- Its integration with Twitter.
- The sheer size and diversity of its membership
A: The sheer size and diversity of its membership

Q: Ryan is developing a social media plan for his new company. What is a benefit of using Facebook as a hub for all social media activity?
- Facebook has the widest reach, so using other sites is never as important as using Facebook.
- Facebook allows you to schedule posts, which other platforms do not.
- Facebook integrates well with other social media platforms, especially YouTube and Instagram.
A: Facebook integrates well with other social media platforms, especially YouTube and Instagram.

Q: Francisco is comparing various social media platforms. Which of the following is a benefit of using Facebook?
- Facebook’s implementation of hashtags.
- Facebook attracts a younger demographic
- Facebook’s integration with YouTube and Instagram.
A: Facebook’s integration with YouTube and Instagram.

Q: Instagram’s top users tend to be:
- Users interested in integrating their content with YouTube.
- Large companies who regularly post pictures about their products.
- Users interested in creating a personal brand.
A: Users interested in creating a personal brand.

Q: Instagram and ________ have seamless integration, as the latter owns Instagram.
- SnapChat
- YouTube
- Facebook
A: Facebook

Q: Which platform was most influenced by people’s ownership of camera phones?
- Twitter
- Facebook
- Instagram
A: Instagram

Q: Twitter is one of the top social media platforms in the world. In the US in recent years, its use has ________.
- increased.
- stayed about the same.
- decreased.
A: decreased.

Q: Which platform is the best choice if you want to quickly and concisely reach an audience?
- Instagram
- Facebook
- Twitter
A: Twitter

Q: What is Twitter’s largest contribution to the social media world and technology?
- quick and concise posts
- integration with other social media platforms
- hashtagging (tagging your posts by topic)
A: hashtagging (tagging your posts by topic)

Q: YouTube’s strength is storing and displaying video content. It is arguably however not ________.
- easy to use or search for content.
- well integrated with other social media.
- the best place to generate a discussion around content.
A: the best place to generate a discussion around content.

Q: Most social media platforms place heavy emphasis and development on their messaging tools. Which platform does not emphasize these features?
- Twitter
- Instagram
- YouTube
A: YouTube

Q: What is a benefit of YouTube as a social media platform?
- ease of video creation
- the sheer amount of content on the platform
- ease integration with other platforms
A: ease integration with other platforms

Q: While LinkedIn is very helpful in finding new opportunities, it is sometimes criticized for ________.
- over-personalization of professional interactions.
- poor user experience.
- vacant or empty exchanges.
A: vacant or empty exchanges.

Q: What does LinkedIn emphasize?
- a user’s work history
- an easy job hunting experience
- a user’s professional connections
A: a user’s professional connections

Q: What is NOT a benefit of using LinkedIn?
- Increases your professional connections.
- Helpful in constructing and maintaining your resume
- Keeps individuals up to date on the latest trends in business
A: Keeps individuals up to date on the latest trends in business

Q: The majority of Pinterest users are ________.
- non-US residents
- US residents
- women
A: women

Q: Pinterest organizes its content by ________.
- hashtags
- folders
- theme
A: theme

Q: On Pinterest, users can create and share ________ where they have saved (or “pinned”) items.
- catalogs
- memories
- boards
A: boards

Q: The majority of Snapchat users are ________.
- women
- Men
- under the age of 35
A: under the age of 35

Q: Which platform uses messages that auto-delete after they are viewed?
- Instagram
- Google Plus
- Snapchat
A: Snapchat

Q: Which platform uses auto-deleting messages, likely in response to data concerns on Facebook?
- Instagram
- Pinterest
- Snapchat
A: Snapchat

Q: Google Plus is Google’s answer to which popular social media competitor?
- Instagram
- WhatsApp
- Facebook
A: Facebook

Q: Which social media platform is poorly trafficked, despite its unique Communities feature?
- LinkedIn
- Snapchat
- Google Plus
A: Google Plus

Q: ________ is arguably the strongest feature of Google Plus.
- The easy and intuitive organization of files
- The integration with YouTube
- The communities feature
A: The communities feature

Q: Halima is trying to increase the use of social media by her company. What is the most important reason for her to do so?
- To encourage a “buzz” around her company.
- To engage the company’s own employees or team members.
- To bring products and services to market; that is, increase awareness.
A: To bring products and services to market; that is, increase awareness.

Q: Some potential customers might view a mass message release as ________?
- disingenuous
- exciting
- spam
A: spam

Q: Kris is taking a final look at her company’s plan for a social media campaign about a new product launch. They have planned a series of posts to create a countdown, and they’ve created a consistent style for posts across platforms. What is the BEST thing for Kris to add to the plan?
- one or two posts poking fun at the company’s competitors
- a blog post that emphasizes the company’s growth and success
- create a hashtag for the launch event
A: create a hashtag for the launch event

Q: In years past, advertisers used to argue that an advertising campaign should create almost a fictional and “perfect” notion of a brand. For today’s consumers, ________ is more important.
- imperfection
- low cost
- authenticity
A: authenticity

Q: When spotlighting a product using social media, one key question to keep in mind is how easy it is to interact with the post or message. Another is:
- How the price for that product has fluctuated over time.
- How many consumers have purchased that product in the few days prior.
- Whether or not the post or message is authentic.
A: Whether or not the post or message is authentic.

Q: Julia is working on an Instagram post that will highlight a particular dog food her company sells. Which is a key consideration for her to keep in mind?
- What time of day the post will go out.
- Whether the dog food manufacturer has an Instagram account or not.
- How easy it is for a customer to interact with the post.
A: How easy it is for a customer to interact with the post.

Q: One way to create interest and excitement around a sale is to highlight the reason for the sale (e.g. “Labor Day Sale”). What is another way?
- Create multiple posts or tweets about the sale.
- Limit the hours that the sale is available.
- Spotlighting the size of the sale.
A: Spotlighting the size of the sale.

Q: A somewhat controversial platform feature that can potentially be used to promote a sale or event is:
- politically-oriented posts
- pop-up ads
- “buy” buttons or links.
A: “buy” buttons or links.

Q: When we talk about “community” as it relates to a brand, what do we mean?
- The people who come into your brick-and-mortar stores and shop online at your website.
- The employees and leaders who work at your company.
- Energetic interaction among people about your brand or organization.
A: Energetic interaction among people about your brand or organization.

Q: Some brands find that using social media is a good way to cultivate a sense of community. One of the reasons for this is that:
- Posting on social media will reach almost all of your customers.
- Customers on social media tend to buy more products that those who aren’t.
- Social media is an inexpensive way to accomplish this goal
A: Social media is an inexpensive way to accomplish this goal

Q: One of the key considerations when using social media to cultivate a sense of community is that your communications be:
- official
- Descriptive
- authentic
A: authentic

Q: Companies will often work to create a narrative or story about their brand. They do this in order to foster:
- Energy and creativity
- Excitement and a customer buzz
- Affinity and authenticity
A: Affinity and authenticity

Q: Companies that create affinity by being “story-doing” companies as opposed to “story-telling” companies are good at:
- Building customer rapport
- Managing their internal customers well
- Taking actions that are aligned to the story they have created.
A: Taking actions that are aligned to the story they have created.

Q: What type of internal company news would be appropriate to share on social media?
- A change in the company’s HR guidelines
- A change in defined salary ranges
- A change in company ownership
A: A change in company ownership

Q: When a company has just hired a new CEO, why might the company choose to share this news on social media?
- So that other companies interested in the CEO will know that she is off the market.
- To keep competitors from announcing the news on their own social media outlets first.
- Because loyal customers may re-share the company news on their own social media.
A: Because loyal customers may re-share the company news on their own social media.

Q: Integrating both external and internal customers into an audience interested in the company is described by what model?
- The Customer Loop
- The Internal/External Customer Model
- The Integrated Customer Service Model
A: The Integrated Customer Service Model