Title: Ethics and Social Responsibility
Course: Question Banks

Q: If a company is operating with ethical marketing behavior it:
- changes customer feedback to be favorable for the company when unflattering
- does not disclose when mistakes have been made
- follows marketing practices that are fair and legal
A: follows marketing practices that are fair and legal

Q: In what areas do marketing professionals most often address ethical issues?
- human resources, inventory control
- accounting, legal, corporate strategy
- product, price, bribery, fairness
A: product, price, bribery, fairness

Q: The greatest challenge of marketing is to persuade and influence the target customers’ behavior without:
- influencing market penetration
- advertising honestly or correctly representing the product or service
- acting unethically or violating a customer’s trust
A: acting unethically or violating a customer’s trust

Q: Social media has raised new areas for ethical challenges in marketing. What should a company ask itself before posting a piece on social media?
- does this marketing piece fit the company’s brand?
- will this marketing achieve its goal?
- is what is being posted transparent, honest and ethical?
A: is what is being posted transparent, honest and ethical?

Q: Patagonia donates at least 1% of profits to support environmental causes. There products are also produced under safe, fair, legal, and humane working conditions throughout the supply chain. What is Patagonia practicing?
- a political strategy
- pricing strategies
- corporate social responsibility
A: corporate social responsibility

Q: The legal liability a manufacturer or trader incurs for producing or selling a faulty product is known as:
- corporate social responsibility
- privacy laws
- product liability
A: product liability

Q: There are three types of product defects that incur product liability. What are those defects?
- color, weight, and density defects
- distribution, pricing, and home assembly defects
- design, manufacturing, and marketing defects
A: design, manufacturing, and marketing defects

Q: With the advent of the digital age marketers have more avenues to contact potential markets. What are the main digital areas marketers use that could encroach on privacy laws?
- direct mailings and flyers
- newspaper advertisements and phone calls
- email spam and managing customer data
A: email spam and managing customer data

Q: The privacy disclosure guidelines should be followed when conducting online marketing and should be transparent to the customer or potential market. The guidelines that say that customers should be given:
- corporate finance policies, store location information and hours
- product descriptions, lack of transparency, cookie information gathering
- notice, choice, security, and access
A: notice, choice, security, and access

Q: If there is fraud in marketing it is limited to what area of the marketing mix?
- product and pricing
- promotion and place
- product, pricing, promotion, and place
A: product, pricing, promotion, and place

Q: What type of business would publish a new product marketing promotion in the local newspaper, online, and in stores?
- business-to-business
- business-to-non-profit
- business-to-consumer
A: business-to-consumer

Q: If a company’s sales process generally has fewer controls, it probably uses what type of sale?
- business-to-consumer
- business-to-non-profit
- business-to-business
A: business-to-business

Q: What potential ethical issues arise with a B2B transaction as opposed to a B2C transaction?
- because a B2B transaction is conducted more on a personal, relationship-based sales basis than a B2C sale, issues surrounding bribery or fairness are easier to discover
- because a B2B transaction is conducted more by going through many different channels to check accuracy and fairness than a B2C sale, issues surrounding bribery or fairness are easier to discover
- because a B2B transaction is conducted more on a personal, relationship-based sales basis than a B2C sale, issues surrounding bribery or fairness are harder to discover
A: because a B2B transaction is conducted more on a personal, relationship-based sales basis than a B2C sale, issues surrounding bribery or fairness are harder to discover

Q: If your sale is for a large-ticket or higher-priced item and the marketing mix must be customized to meet the client's needs, you are working in what type of environment?
- business-to-non-profit
- business-to-consumer
- business-to-business
A: business-to-business

Q: State and federal laws, as well as organizational policies and guidelines, must be understood by B2B marketers. They need to be aware of these parameters because:
- they greatly affect the sales price
- understanding these can cause relationship problems with clients
- misunderstanding them can cause relationship problems with clients
A: misunderstanding them can cause relationship problems with clients

Q: It is often the case that business gifts are given in B2B relationships. Gift-giving is usually practiced for what reason?
- to create an unimpressive first impression helping to establish a beginning business relationship
- out of sheer delight after meeting a new person
- to show appreciation for client relationships, new orders, referrals to other clients, etc.
A: to show appreciation for client relationships, new orders, referrals to other clients, etc.

Q: One of the main tools a company uses to identify appropriate behaviors and make this understanding accessible throughout the company is a:
- policy called the Social Conduct Book
- policy called the Corporate Environment Diagram
- policy called the Standards for Business Conduct
A: policy called the Standards for Business Conduct

Q: What types of company policies are typically included in corporate standards policies?
- break time and vacation policies
- accounting and budgeting policies
- company legal thresholds
A: company legal thresholds

Q: For most companies and organizations, integrity and ethics start or fail:
- in middle management level
- at the worker level
- at the executive level
A: at the executive level

Q: How does a marketer demonstrate respect for target customers?
- by treating competitors with respect and learning from their marketing approaches
- by demonstrating high personal standards in business relationships
- by being available to customers to hear their praise and their complaints
A: by being available to customers to hear their praise and their complaints

Q: How can a marketer make a difference in addressing or preventing ethical issues?
- by seeking out confidential information on competitors or their products
- by lacing communications with customers with half-truths
- by providing a fair value to the target customer
A: by providing a fair value to the target customer

Q: Depending on the company, social responsibility fits most comfortably in what area of the marketing planning process?
- situational analysis area
- implementation and evaluation area
- corporate mission or marketing strategy
A: corporate mission or marketing strategy

Q: If a company or organization encourages employees but not the executives to participate in its social responsibility objectives and strategies, what is the probable effect?
- it supports a company culture of focus on company profits and community involvement
- it boosts the morale and volunteering efforts of the workers
- the objectives are seen by the employees as a public relations move and they are uninspired
A: the objectives are seen by the employees as a public relations move and they are uninspired

Q: The marketplace in general and consumers are changing their attitude toward products and companies. What is the marketplace starting to tell companies about what they want from them?
- the market is shifting toward purchasing from companies with no socially responsible strategies or offerings
- that they are willing to purchase more products and services from companies continuing to focus on strictly company profits
- there is a growing market for sustainable products and companies who are socially responsible citizens
A: there is a growing market for sustainable products and companies who are socially responsible citizens

Q: A product that is constantly environmentally friendly over its entire life cycle is known as:
- a tangible product
- a consumer product
- a sustainable product
A: a sustainable product

Q: What is a company’s intent in using a sustainable product strategy?
- it identifies the short-term impact of the company’s products on the market
- it identifies the impact of the company’s products through its lifecycle on corporate profits
- it identifies the long-term impact of the company’s products through its lifecycle on society
A: it identifies the long-term impact of the company’s products through its lifecycle on society