Title: Place: Distribution Channels
Course: Question Banks

Q: Sets of interdependent organizations participating in the process providing a payment mechanism for a provider while making a service or product accessible and available for use or consumption is the definition of ________.
- positioning and differentiation
- product marketing
- a channel of distribution
A: a channel of distribution

Q: Which channel flow areas from the perspective of a channel manager are included in a flow framework?
- product flow, ownership flow, information flow, cash flow, and redundancy flow
- service flow, negotiation flow, information flow, promotion flow, and profit flow
- product flow, negotiation flow, ownership flow, information flow, and promotion flow
A: product flow, negotiation flow, ownership flow, information flow, and promotion flow

Q: If a channel manager is talking about the knowledge, instructions, messages, and communication that is happening with people up and down a distribution channel, she is speaking about which area of flow?
- promotion flow
- negotiation flow
- information flow
A: information flow

Q: Which of the following is the primary purpose of any channel of distribution?
- to generate models of efficiency and streamline organizational outcomes
- to create a relationship between a variety of businesses and organizations
- to bridge the gap between a product’s producer and a product’s user
A: to bridge the gap between a product’s producer and a product’s user

Q: Which three functions are necessary between channel partners for an efficient flow of title and product to a customer and for payment back to the product producer?
- facilitating, commercial, and institutional functions
- logistical, commercial, and transactional functions
- transactional, logistical, and facilitating functions
A: transactional, logistical, and facilitating functions

Q: In general, the companies and organizations that support a distribution channel are collectively called ________.
- direct channels
- broker channels
- channel partners
A: channel partners

Q: Which of the following is an example of a wholesaler?
- Walmart
- Etsy.com
- Costco
A: Costco

Q: What is a supply chain?
- It is a marketing channel where different channel partners are evaluated in regards to the value offered to the customer.
- It is a system of activities, people, organizations, and resources which provide feedback to companies for product enhancements and new product ideas.
- It is a system of activities, people, information, organizations, and resources participating in moving a service or product from supplier to customer.
A: It is a system of activities, people, information, organizations, and resources participating in moving a service or product from supplier to customer.

Q: Which of the following statements best describes how a supply chain differs from a marketing channel?
- Supply chains and marketing channels both deal mostly with the delivery of goods.
- Marketing channels and supply chains deal with customers and internally focused objectives equally.
- A supply chain is broader than marketing channels.
A: A supply chain is broader than marketing channels.

Q: Which of the following are the main considerations of creating a channel objective?
- consumer ideas, company finances, and marketing mix tools
- marketing mix tools, customer demographics, and company history
- marketing strategy, company strategy and objectives, customer requirements
A: marketing strategy, company strategy and objectives, customer requirements

Q: There are four considerations for channel alternatives that need to be determined: number of levels, intensity at each level, specific types of intermediaries, and the application of selection criteria to channel alternatives. Which other questions about channel alternatives should be answered?
- When will will the channel implementation will take place?
- What intermediary will offer discounts?
- Who will be in charge of the selected channels?
A: Who will be in charge of the selected channels?

Q: Which dimensions should a marketer consider when dealing with the human aspect of distribution channels?
- culture, content, education, and location
- demographics, orientation, objectives, and strategy
- communication, conflict, roles, and power
A: communication, conflict, roles, and power

Q: Third-party sales are ________.
- straightforward because the product sells directly to the consumer
- generated by direct sales online
- conducted by anyone other than the producer of a product or service
A: conducted by anyone other than the producer of a product or service

Q: What are service outputs in a marketing channel?
- They are the inputs in a marketing channel that consumers desire.
- They are the interplay in a marketing channel of additional areas of the marketing mix.
- They are the productive outputs in a marketing channel that consumers value and desire.
A: They are the productive outputs in a marketing channel that consumers value and desire.

Q: The retail industry is designed to create ________.
- a master retail plan
- multiple market forces
- contact efficiency for consumers
A: contact efficiency for consumers

Q: The Michael’s Craft Store begins to offer classes in crafting, cake decoration, and scrapbook design. Which of the following best explains Michael’s current approach?
- It is confusing customers because the classes are incongruent with the Michael’s brand.
- It is overreaching its place as a retailer in customers’ minds.
- It is expanding its offering to create greater contact efficiency for its customers.
A: It is expanding its offering to create greater contact efficiency for its customers.

Q: Which of the following is an example of a department store?
- Barnes & Noble
- Victoria's Secret
- Sears
A: Sears

Q: If a retail store focuses on price as its main sales appeal and has a broad selection of merchandise, which type of a retail store is it?
- a supermarket retailer
- chain store retailer
- a discount retailer
A: a discount retailer

Q: Which type of retail approach brings national chains to local ownership?
- malls and shopping centers
- online retailing
- franchises
A: franchises

Q: Which two additional marketing Ps help retailers deliver the best retail experience?
- production and proposals
- pacing and poise
- presentation and personnel
A: presentation and personnel

Q: When considering the presentation of a retail store, which elements largely contribute to the visual experience for a consumer?
- store products and temperature
- store name and size
- store layout and atmosphere
A: store layout and atmosphere

Q: Why are personnel an important element of the retail marketing mix?
- They are the largest cost to the marketing mix.
- They do work that brings inconsequential value to the purchase process.
- They are the interface between the brand and the shopper.
A: They are the interface between the brand and the shopper.

Q: Which of the following best explains the process that finds, evaluates, and engages suppliers to provide goods and services to a business?
- demand planning
- procurement
- sourcing
A: sourcing

Q: Which of the following is the term for the process of purchasing the goods and services for a business?
- sourcing
- demand planning
- procurement
A: procurement

Q: Why is it important in supply chain management for suppliers to have visibility into a company’s forecast and sales data?
- Suppliers can maintain their supply of products based on the original demand forecast numbers.
- Suppliers can build or deplete their inventory.
- Suppliers can adjust their supply of products depending on the market demand.
A: Suppliers can adjust their supply of products depending on the market demand.

Q: If an asset is intended to be sold in the ordinary course of business and but it may not be immediately ready for sale, then it is considered to be ________.
- supplies
- distributions
- inventory
A: inventory

Q: A warehouse or storage facility where the emphasis is on processing and moving goods to wholesalers, retailers, and/or consumers is called a ________.
- just-in-time center
- electronic data interchange center
- distribution center
A: distribution center

Q: There is a need for a more sophisticated means of managing and tracking the complex movement of goods from place to place throughout a supply chain. Which of the following is one example of a mechanism used to manage and track inventory?
- inventory labels
- solar identification technology
- radio-frequency identification (RFID) technology
A: radio-frequency identification (RFID) technology

Q: When a company decides to manage the supply chain as a complete system and treat it as an important function, it is ________.
- deciding to use RFIDs
- creating a sophisticated tracking system
- integrating the supply chain management
A: integrating the supply chain management

Q: If a wine company decides to focus its specialty of creating its products to rely on other business partners to fill in the supply chain gaps, which strategy is this wine company creating?
- a marketing strategy
- a pricing strategy
- a channel strategy
A: a channel strategy