Title: Marketing Plan
Course: Question Banks

Q: What is the purpose of a marketing plan?
- It is meant to be a document used for advertising a business’s marketing strategies to its competitors.
- It is meant to provide a guiding document that will dictate the business’s marketing and business objectives over the next five years.
- It is meant to be the guiding document used by marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools.
A: It is meant to be the guiding document used by marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools.

Q: How is a marketing plan used by marketers to set up a business on a journey towards success?
- It provides marketers with a platform to display as many marketing concepts as necessary to the company’s new employees.
- It gives marketers a tool to use for an extended period of time of the company’s marketing strategies.
- It helps marketers present the recommended marketing strategy to various stakeholders in the company and creates a common vision in the company to coordinate resources and efforts.
A: It helps marketers present the recommended marketing strategy to various stakeholders in the company and creates a common vision in the company to coordinate resources and efforts.

Q: What basic marketing questions are answered in a marketing plan?
- What were a company’s goals and strategies in the past?
- What marketing strategies and tactics has the competition used to set its objectives?
- Who are we trying to reach and how will we reach them?
A: Who are we trying to reach and how will we reach them?

Q: Which of part of the marketing plan is a summary of the key points and should be completed after the rest of the marketing plan has been written?
- the company profile
- the situation and company analysis
- the executive summary
A: the executive summary

Q: Which section of a marketing plan covers the recommended marketing strategy, objectives, messaging, and tactical approach for a marketing campaign in order to reach a target audience?
- the Budget section
- the Action Plan section
- the Promotion: IMC Strategy section
A: the Promotion: IMC Strategy section

Q: Marketing plans are customized to focus on a variety of areas for different businesses. What is most important for a marketing plan to do regardless of the area(s) on which it is focused?
- It needs to guide marketing teams to focus primarily on the trending marketing tools and strategies of the day and make sure they will catch the eye of the CEO.
- It needs to make sure that certain kinds of information are kept within specified teams and not shared with the rest of the organization.
- It needs to do an excellent job of guiding marketing teams to formulate and exercise marketing activities that are well aligned with an organization's goals and objectives.
A: It needs to do an excellent job of guiding marketing teams to formulate and exercise marketing activities that are well aligned with an organization's goals and objectives.

Q: When starting a presentation, what is the first crucial step to take?
- Present yourself with confidence and speak clearly enough for your audience to understand you.
- Understand and present the facts and information you have in a precise and clear way.
- Consider your audience and what their needs are.
A: Consider your audience and what their needs are.

Q: What is the goal of a presentation with regards to its content?
- to cover as much detail as possible for the audience to get a full grasp of the subject
- to skip the highlights and come quickly to the conclusion of the presentation
- to highlight the important areas in order for the audience to understand why the content being presented is significant
A: to highlight the important areas in order for the audience to understand why the content being presented is significant

Q: If a person does not want to use PowerPoint to present, what other technology options could he or she choose for his or her presentation based on the reading in this module?
- Excel and Word
- SimLife and Minecraft
- Prezi and Google sites
A: Prezi and Google sites

Q: How can presenters get to where they feel confident and comfortable with their presentation?
- improvise and make up their presentation as they go along
- practice with no means of receiving feedback from others
- practice, do a SWOT analysis on the presentation and get feedback their presentation skills
A: practice, do a SWOT analysis on the presentation and get feedback their presentation skills

Q: Which of the following is a good presentation practice when presenting in a business environment?
- An effective business presentation should contain many unsupported recommendations.
- An effective business presentation should be about highlighting the presenter’s own charisma.
- An effective business presentation should be short, focused, and drive action.
A: An effective business presentation should be short, focused, and drive action.

Q: At the beginning of a marketing plan is the executive summary. What similar activity should be done in order to create an effective business presentation?
- End a presentation with an executive summary.
- Begin a presentation with music and animated dancing numbers and graphics.
- Begin a presentation with recommendations and then support them with examples.
A: Begin a presentation with recommendations and then support them with examples.

Q: What does a marketing plan do?
- It creates a report to be filed away and used in case of emergencies.
- It generates little activity and is used primarily as a practice exercise.
- It captures the outputs from the marketing planning process into one cohesive document.
A: It captures the outputs from the marketing planning process into one cohesive document.

Q: What are the results when a marketing plan is effective?
- It is a means to identify the weaknesses of the human resources department.
- It is a tool to hold corporate management accountable for their actions.
- It is a tool to align the marketing strategy objectives and tactics with the corporate mission to create alignment across the company.
A: It is a tool to align the marketing strategy objectives and tactics with the corporate mission to create alignment across the company.

Q: Which of the following is the main reason organizations fail to execute plans effectively?
- a lack of funding
- a lack of persistence
- a lack of communication
A: a lack of communication

Q: A marketing plan is an important tool for communicating details of the marketing functions. What else is the marketing plan used for?
- It is required in order to register with a state as a business.
- It is required by the federal tax administration.
- It is required by most banks and investors.
A: It is required by most banks and investors.

Q: Why is it necessary to regularly adjust a businesses marketing plan?
- The more successful the plan is, the longer a business can take to adjust to the market.
- The more the competition adjusts to match a marketing plan’s approach, the easier it is to execute the marketing plan’s strategies.
- The more successful the plan is, the more it requires significant revision.
A: The more successful the plan is, the more it requires significant revision.