Title: Marketing Globally
Course: Question Banks

Q: The descriptive term used to explain how people, businesses, and countries around the world are more interdependent because of the changes in forces like transportation, media, technology, and global finance is ________.
- world growth opportunity
- worldwide integration
- globalization
A: globalization

Q: If a country has extensive poverty, low literacy rates, limited technological infrastructure, and low per capita income, then this country’s economic growth classifies it as which type of a country?
- developing nation
- industrialized nation
- less-developed nation
A: less-developed nation

Q: When a country has significant marketing opportunities, which is the best description of its economic classification?
- It is a less-developed nation.
- It is a developing nation.
- It is an industrialized nation.
A: It is an industrialized nation.

Q: Choose the best description of one of the benefits of globalism for businesses.
- They have the ability to quickly find effective organizational leadership who possess suitable skills and knowledge of a geographic market in order to attract talented managers.
- They have the ability to effectively and efficiently incorporate new regions in the corporate structure and value chain with greater ease.
- They have the ability to sell goods and services in multiple countries while choosing to produce in countries that allow for more profitability.
A: They have the ability to sell goods and services in multiple countries while choosing to produce in countries that allow for more profitability.

Q: If a company is operating in a developing or less-developed country, which type of challenge can arise that would affect the shipping and movement of physical goods in a country?
- a technology challenge
- a leadership challenge
- an infrastructure challenge
A: an infrastructure challenge

Q: If an organization sets the marketing objective of maintaining uniformity and strong centralized control over its marketing activities and products, then the organization is choosing which type of strategy?
- a centralization strategy
- a localization strategy
- a standardization strategy
A: a standardization strategy

Q: A business wants to fit its products or services to match the local market's needs. It recognizes that global markets are very diverse and that the business’s marketing needs to respond to that diversity by adjusting its marketing for consumers in those markets. This business has chosen which marketing strategy to approach the market?
- a standardization strategy
- a centralization strategy
- a localization strategy
A: a localization strategy

Q: Which of the following statements is true?
- Different marketing mix principles can be used domestically rather than globally.
- Domestic marketing mix principles can be used with the different global marketing mix principles.
- The same marketing mix principles can be used domestically and globally.
A: The same marketing mix principles can be used domestically and globally.

Q: In order for a multinational company to launch a promotional program, what must it define in order to have the most effect in local markets?
- First it must decide which promotional tactics to use in particular markets to launch products to consumers and businesses.
- First it needs to research, develop, and create various products to launch into the international market.
- First it must define its target markets and understand which of its products with each market’s businesses and consumers.
A: First it must define its target markets and understand which of its products with each market’s businesses and consumers.

Q: Which of the following statements is true with regards to globalization?
- Generating worldwide marketing plans requires most companies to communicate one identical message to all global markets.
- Creating a global marketing plan is a task that can be quickly accomplished.
- Creating a global marketing plan is no simple task.
A: Creating a global marketing plan is no simple task.

Q: What must a global marketer consider when developing a global advertising plan that addresses potentially competitive business objectives?
- how to decrease the speed of a company’s marketing plan implementation
- how to minimize the local effectiveness of the advertising campaign in various markets
- how to develop economies of scale in the creative process
A: how to develop economies of scale in the creative process

Q: Which areas need to be addressed in a promotional campaign when entering a global marketing place?
- transportation systems, national flag, exchange rate, and the size of country
- history, trade agreements, patent laws, neighboring countries, and waste management systems
- values, language, business norms, colors, language, holidays, and religious beliefs
A: values, language, business norms, colors, language, holidays, and religious beliefs

Q: What are some of the factors that a marketer should to consider when working on the pricing of products or services in a global market?
- infrastructure, driving regulations, size of product, and retail store availability
- values, language, business norms, colors, holidays, and religious beliefs
- cost of production and delivery, the availability of natural resources,and localized factors affecting pricing
A: cost of production and delivery, the availability of natural resources,and localized factors affecting pricing

Q: A Swedish children’s toy company is sending its toys to other countries in South America to sell through various distributors. What is this type of entry strategy called?
- franchising/licensing
- joint ventures
- exporting
A: exporting

Q: A domestic company creates a strategic partnership with a foreign company in order to enter a foreign market. Both companies share in ownership, control, and financial investments. This market entry strategy is known as ________.
- directing investment
- utilizing trade intermediaries
- creating a joint venture
A: creating a joint venture

Q: If a marketer needed a demographic predictor for whether an adult diaper would be of interest to a particular group, which piece of demographic information would be a quick way to decide?
- religious affiliations
- geography
- age
A: age

Q: What do researchers typically have in mind when examining demographics?
- determining what the overall market population is and its overarching culture
- analyzing the demographics to better inform a company’s mission statement and business strategy
- creating a clear and complete picture of the a segment’s typical member characteristics
A: creating a clear and complete picture of the a segment’s typical member characteristics

Q: What should marketers be cautious about when using demographics to profile global markets?
- understanding that the demographic generalizations can only offer limited insight
- understanding that demographics are accumulated information about a population and many individuals within that population will not conform to the profile
- using the mindset of their “home” country to interpret demographics of other countries
A: using the mindset of their “home” country to interpret demographics of other countries

Q: Which of the following occurs when a marketer addresses the culture of a country?
- Culture refers to the influences of geography, history, neighboring countries, availability of resources, and economic policies.
- Culture refers to the influences of infrastructure, size of the population, variety of types of businesses, and building codes.
- Culture refers to the influences of geography, history, neighboring countries, availability of resources, and economic policies.
A: Culture refers to the influences of geography, history, neighboring countries, availability of resources, and economic policies.

Q: Which of the following are some of the areas affected in a marketing campaign with language differences?
- internal company communication, country of origin labeling and packaging
- social class, religious affiliations, education
- product labels, tag lines, brand and product names, product instructions
A: product labels, tag lines, brand and product names, product instructions

Q: Which areas of culture need to be specifically addressed by marketers when developing a global marketing plan for their company’s products or services?
- geography, income bracket, gender, age
- internal company communication, country of origin labeling and packaging
- time and punctuality, customs and taboos, religious beliefs and celebrations, values
A: time and punctuality, customs and taboos, religious beliefs and celebrations, values

Q: When conducting business in Saudi Arabia, Charles, a marketer from a U.K. company, orders a round of alcoholic drinks at a business dinner meeting with local business owners. Which cultural area did Charles forget to consider?
- cultural time and punctuality
- cultural language
- cultural business norms
A: cultural business norms